Behind the Screens, Hollywood Goes Hypercommercial

Behind the Screens, Hollywood Goes Hypercommercial

Behind the Screens, Hollywood Goes Hypercommercial


(6 din 35 utilizatori)

0h 37m 2000 HD

Behind the Screens, Hollywood Goes Hypercommercial en PortalulTauTV. Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

Behind the Screens, Hollywood Goes Hypercommercial (2000)
Watch now
Tags:   #Behind the Screens, Hollywood Goes Hypercommercial 2000   #Behind the Screens, Hollywood Goes Hypercommercial online   #Behind the Screens, Hollywood Goes Hypercommercial veziseriale   #Behind the Screens, Hollywood Goes Hypercommercial vezi seriale online   #Behind the Screens, Hollywood Goes Hypercommercial filme seriale online   #Behind the Screens, Hollywood Goes Hypercommercial film online romana   # Behind the Screens, Hollywood Goes Hypercommercial film online subtitrat romana   #   #Media Education Foundation   #product placement   #hollywood   #advertising   #hypercommercial

cometariu

User

Similar